Curriculum

THE CEO

TRACK.

An 8-week venture-based learning model that mirrors the structure of a real MBA program — condensed, age-adapted, and built around one central belief: the best way to learn business is to do business.

Venture-Based Learning
8-Week Intensive
Real Investor Pitch Day
Two Age-Tiered Tracks
8Weeks
2Age Tracks
13Core Modules
100%Engagement Rate
Venture-Based Learning Model

Venture-Based Learning

Unlike traditional instruction, VBL puts students inside a real business problem from Day 1. Every lesson is a tool they use immediately — not theory to memorize for a test.

Progressive Complexity

Each week builds on the last. By Week 6, students are running financial models and stress-testing their own assumptions — skills most adults never develop.

Cohort Learning

Students work in co-founder teams of 3-4, experiencing real team dynamics, role negotiation, and collaborative decision-making — the #1 MBA skill employers demand.

Age-Tiered Tracks

TWO TRACKS.
ONE STANDARD OF EXCELLENCE.

Both tracks share the same rigorous methodology — the content complexity scales to match each age group's cognitive stage.

Ages 8–10
10UFounders Track

Big ideas start young.

The Founders Track introduces entrepreneurial thinking through storytelling, creative problem-solving, and team-based mini-ventures. Students finish the program with a real product concept and their first investor pitch.

Core Modules — 8-Week Track

Wk 1–2

The Idea Machine

Design thinking, identifying real problems, brainstorming solutions that people will pay for.

Wk 3–4

Know Your Customer

Market research fundamentals — who buys, why they buy, and how to listen before you build.

Wk 5

Unit Economics 101

Revenue, costs, and what it means to make a profit. Taught through real candy-store simulations.

Wk 6

Build & Brand

Naming your venture, creating a simple brand identity, and producing your minimum viable product.

Wk 7

The Perfect Pitch

Storytelling frameworks, slide structure, and public speaking — culminating in a rehearsed 3-min pitch.

Wk 8

Pitch Day

Students present live to a panel of community mentors and judges. Real feedback. Real stakes.

Student Outcomes

Completed business concept
First investor pitch delivered
Personal brand statement
Financial literacy foundation
Ages 11–14
14UExecutives Track

Lead like you mean it.

The Executives Track mirrors an accelerated MBA curriculum. Students conduct market analysis, model unit economics, build a full pitch deck, and present to a panel of real investors and executives on Pitch Day.

Core Modules — 8-Week Track

Wk 1–2

Market Analysis

TAM/SAM/SOM frameworks, competitive landscape mapping, and identifying white-space opportunities.

Wk 3

Business Model Design

Revenue streams, value propositions, cost structures, and customer segments using the Business Model Canvas.

Wk 4

Unit Economics

CAC, LTV, gross margin, and break-even analysis. Students build real P&L models in spreadsheets.

Wk 5

Leadership & Team Dynamics

Executive presence, conflict resolution, decision-making under pressure, and managing up.

Wk 6

Go-To-Market Strategy

Channel selection, pricing strategy, and building a 90-day launch plan with measurable KPIs.

Wk 7

Investor Pitch Deck

Full 10-slide pitch deck built from scratch: problem, solution, market, traction, ask, and financials.

Wk 8

The Boardroom

Live pitch to a panel of real investors and executives. Q&A, term sheet simulation, and formal feedback.

Student Outcomes

Full investor pitch deck
P&L model and financial projections
Go-to-market strategy document
Executive presence certification

Week 8 — Final Event

THE
BOARDROOM
EXPERIENCE.

Week 8 is not a class. It is a live investor pitch event — a formal boardroom setting where students present their ventures to a curated panel of real executives, entrepreneurs, and community investors.

No safety net. No participation trophies. Real questions, real feedback, and real consequences — because that is what prepares students for the world they are about to enter.

01

Weeks 1–7

Students build their venture from concept to full pitch deck, working through each module with instructor guidance and peer feedback.

02

Pre-Pitch Review

A mock pitch session with YIC instructors. Students receive written feedback and have 48 hours to refine before the real thing.

03

The Boardroom

A formal presentation environment designed to mirror a real investor meeting — lapel mics, a panel table, and a live audience.

04

Investor Panel

A curated panel of real business executives, entrepreneurs, and community investors who ask questions and provide authentic feedback.

05

The Live Pitch

5 minutes to present. 5 minutes of Q&A. Students field real investor questions on their market, financials, and competitive moat.

06

Recognition & Next Steps

Top pitches receive a formal award and an invitation to the YIC Regional Showcase. Every student receives a signed completion certificate.

"WE DESIGNED THE BOARDROOM SO THAT PITCH DAY FEELS MORE INTENSE THAN ANY FUTURE BOARDROOM THEY WILL EVER WALK INTO."

— Cindy Ha, Founder

Full Curriculum Document

DOWNLOAD THE FULL SYLLABUS.

The complete 32-page curriculum document — including weekly lesson plans, instructor guides, assessment rubrics, and the full Boardroom scoring framework. Available for school districts, administrators, and investors.

32 Pages
Lesson Plans Included
Instructor Guides
Assessment Rubrics
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