Answers, the point of each week, and the specific wrong turn each one produces.
Written for a teacher who has never run an enterprise program and does not intend
to become an expert in one.
Where a question is a judgement call this guide says so rather than inventing a
correct answer to mark against. Roughly a third of the year is open by design.
Week 31The class runs a market. Real products, real
customers, real decisions. Play money.
Set these twoThe startup fund (the same for every
student, around $20 in play money works) and a price list for the class supply table.
Keep supply prices near the real cost of the materials so the arithmetic stays
honest.
The loopBank lends the fund → student buys
materials from the supply table → student sells and makes their own change →
student repays the fund. What is left is profit.
Why play moneyIt is what lets students run their own
money box, so making change becomes a skill they practice rather than a risk you
manage. It also fixes the money in the room, which is what makes the week 30
market-size arithmetic possible.
RecordsEach student keeps their own live tally in the
workbook. Weeks 32 and 33 are built on it, so a tally filled in afterwards corrupts
two weeks of arithmetic.
Trimester 1 · Weeks 1 to 12
See it
Students study businesses other people run. Nothing of their own is designed until week 13, on purpose: they should be able to describe how a business works before they try to build one.
Week 1Every Business Is a Trade
Value · sits beside: Multi-step word problems (4.OA.3)
Warm-up answer
$8. Four packs at $3 is $12; $20 minus $12 is $8.
The point
A business is a voluntary trade. Both sides have to want it, which is why nobody can be made to buy anything and why a business that stops being worth the money simply stops.
Answers and marking
Find the trade: seller gives a cup of hot chocolate and gets $2; buyer gives $2 and gets something warm to drink. Accept any wording that gets both directions right.
The table of four trades is observational. Anything real counts, including trades at school with no money in them if the student explains the swap.
Watch for
Students write only the seller's side. Push them to fill in what the buyer hands over, because the whole idea collapses if the trade only goes one way.
Challenge Zone
A present is not a trade in the business sense: nothing comes back and the giver expects nothing. Strong answers notice that something does come back (thanks, the relationship) but that it is not something you could price. Both conclusions are fine if argued.
Week 2Needs and Wants
Value · sits beside: Money word problems (4.MD.2)
Warm-up answer
Yes. $2.75 + $1.40 = $4.15, leaving 85 cents.
The point
Needs and wants both make real businesses, but they behave differently when money gets tight. Wants are cut first.
Answers and marking
Clear needs: bread, shoes, toothpaste, a winter coat. Clear wants: a phone case, a video game, concert tickets. The arguable pair are birthday cake and shoes (which shoes?). Accept either placement with a reason.
Water at a hot fair should be priced higher than at home. Students who say the price should be the same have not yet separated the thing from the situation, which is week 6.
Watch for
The sorting activity turns into an argument about whether phones are a need. Let it run for two minutes, then use it: the disagreement is the lesson.
Challenge Zone
A needs business faces far more competition, because everyone already sells bread. Good answers reach 'more buyers but more sellers'.
Week 3Problems Worth Solving
Value · sits beside: Multi-step word problems (4.OA.3)
Warm-up answer
2 packs. 28 x 3 = 84 sheets; 84 / 50 = 1.68, so 2 packs.
The point
Businesses start from an annoyance somebody actually had, not from a clever idea generated on demand.
Answers and marking
Open. There is no wrong annoyance. The only weak answers are abstract ones ('pollution'), which cannot be acted on by a nine-year-old.
Starred problems must annoy at least ten other people. Make students name some of the ten rather than asserting it.
Watch for
Students reach for enormous problems because they sound impressive. Redirect to the walk to school, the lunch queue, the bottom of a backpack.
Challenge Zone
A problem that annoys a few people a lot is usually easier to sell to, because those people are already looking for a fix. A problem that mildly annoys everybody has no urgency behind it. Either answer earns credit with reasoning; this one is genuinely contested among adults.
Week 4Who Is It For?
Customers · sits beside: Collecting and reading data (4.MD.4)
Warm-up answer
$9 each, then $6.75 each. It falls by $2.25.
The point
'Everyone' is not an audience. Narrowing the customer makes every later decision easier.
Answers and marking
Cookies at 3 pm: roughly 8 to 11 years old, money from a parent or pocket money, in a hurry, competing with the corner shop and with going straight home.
The five-minute count is real data. Students who invent it will produce suspiciously round numbers.
Watch for
Students name a group and think they have finished. Ask 'which ones?' twice and the answer gets useful.
Challenge Zone
Narrow gains fit and word of mouth; it gives up volume. Both halves needed for full credit.
Week 5Ask a Better Question
Customers · sits beside: Asking questions and building on answers (SL.4.1)
Warm-up answer
16 said yes, 8 said no.
The point
People guess about the future and remember the past. Ask about the past.
Answers and marking
Rewrites: 'Do you like it?' becomes 'What do you use instead right now?'; 'Is $5 a good price?' becomes 'What did you pay last time you bought something like this?'
The three interviews are the assignment. Written answers should sound like speech, not like a survey.
Watch for
Students ask friends, who say yes to everything. Insist on at least one person who is not a friend.
Challenge Zone
Two good reasons: they were being polite, and there is a difference between wanting something and wanting it enough to hand over money today. Strong answers name both.
Week 6Why Is It Worth That?
Value · sits beside: Adding and subtracting multi-digit numbers (4.NBT.4)
Warm-up answer
$19.
The point
Value is not a property of the object. It is what a particular person, in a particular situation, will give up for it.
Answers and marking
Water prices should rise across the four settings: kitchen (near zero), vending machine (about $1.50), hot fair (about $3), airport (about $4). Exact numbers do not matter; the direction does.
Saves time / effort / worry: examples might be a taxi, a dishwasher, insurance.
Watch for
Students say the fair price is 'whatever it costs to make plus a bit'. That is week 20's method and it is not what this week is about.
Challenge Zone
Two shops, same backpack, both sell out: different customers, different convenience, different beliefs about quality. Reject 'the $45 customers were stupid'.
Week 7Where the Money Goes
Money · sits beside: Adding and subtracting multi-digit numbers (4.NBT.4)
Warm-up answer
$39.
The point
Revenue is not profit. Money arrives already committed to the costs that produced it.
Answers and marking
Trace the money: revenue $60 (20 x $3), cost $18, stayed $42.
Costs: string and beads yes, cardboard sign yes. The money customers paid is not a cost. The borrowed table and already-owned scissors are the arguable two.
Watch for
Students count the money customers paid as a cost because it appears in the list. Ask which direction it moved.
Challenge Zone
The borrowed table was not free: it cost the ability to keep it, and it cost whatever happens when it is taken back. This is opportunity cost, arrived at without the term.
Cost is set by the world; price is chosen by you and judged by the customer. The gap between them is the business.
Answers and marking
Gaps: bracelet $2.10, dog treat bag $2.80, card price $2.00.
The cookie pricing is open, but a price below 40 cents should be challenged immediately.
Watch for
Students price at cost, or below it, because they want to be fair. Use the 'sell 100 of them' question: losing money faster is not fairness.
Challenge Zone
10 at $5 keeps $41.00; 30 at $2 keeps $33.00. So the higher price wins on this arithmetic, but 30 sales is more customers, more practice and more word of mouth. Both choices defensible; the arithmetic is not.
Week 9Profit: What Is Left
Money · sits beside: Multi-step word problems (4.OA.3, 4.NBT.4)
Warm-up answer
$22. Revenue $36 minus cost $14.
The point
REVENUE minus COST equals PROFIT, and profit can be negative. That is a result, not a disgrace.
Answers and marking
Three days: Monday $15, Tuesday $0, Wednesday minus $8.
Popcorn profit $42; slushies profit $8. Both 'made $60' and the statement is useless.
Watch for
Students refuse to write a negative number, or write it without the minus sign. Insist. It is the first time many of them have met one in a real context.
Challenge Zone
$8 over six hours is about $1.33 an hour. Most students will say that is bad. Push for what would change their mind: enjoying it, learning, a first attempt, or a better Saturday next time.
Week 10Goods and Services
Value · sits beside: Multiplicative comparison (4.OA.1, 4.OA.2)
Warm-up answer
$84.
The point
A good can be made ahead and sold later. A service is bounded by the hours one person has.
Dog walker: $72 max at $12 for 6 hours; $90 at $15; more than that only if someone else walks dogs too. The limit on a cookie seller is materials, money and how many people come past.
Watch for
Students classify tutoring as a good because 'you get worksheets'. Ask what they are actually paying for.
Challenge Zone
Services are hard because the business stops entirely when the person stops. Illness, holidays and school all take the whole business offline.
Week 11Why People Choose
Customers · sits beside: Collecting and reading data (4.MD.4)
Warm-up answer
7 more.
The point
You are never the only option, and 'buy nothing' is always on the list.
Answers and marking
The ranking is opinion; the tally of five real people is not. Compare the two and the gap is the lesson.
Most classes find habit or convenience beats price, which surprises them.
Watch for
Students assume cheapest always wins. The survey usually disproves it inside one lesson, which is why the survey is there.
Challenge Zone
People pay more for convenience, reliability, brand, ethics, or how it makes them feel. Two named examples with what the extra money buys.
Everything from weeks 1 to 11 applied to one real business the student can actually see.
Answers and marking
Entirely dependent on the business chosen. Mark the reasoning, not the numbers. An estimate marked with a '?' and defended beats a confident invention.
Watch for
Students guess cost and price and present them as fact. Require the question mark on anything not observed.
Challenge Zone
Once rent, power and the owner's own time are added, most small businesses look far less profitable. Students who reach 'the owner is paying themselves last' have understood something real.
Trimester 2 · Weeks 13 to 24
Build it
Each student picks one problem and carries it all the way to a one-page plan. This is where the Grade 4 multiplication and division standards do the most work.
Week 13Your Turn: Pick a Problem
Making · sits beside: Multi-step word problems (4.OA.3)
Warm-up answer
14. $25 / $1.75.
The point
Commit to a problem, not to a product. The product will change; the problem should not.
Answers and marking
Open. The scoring is a decision tool, not a mark scheme.
The problem statement must name who, what and why. Reject anything that starts 'I want to sell'.
Watch for
Students arrive with a product already decided and reverse-engineer a problem to fit. The honesty check on page 2 exists for exactly this; do not skip it.
Challenge Zone
Finding an existing solution is good news, not bad. What is still wrong with it is the opening.
Week 14Your Customer
Customers · sits beside: Collecting and reading data (4.MD.4)
Warm-up answer
18/30 = 3/5.
The point
One named person beats a demographic. Every later decision gets easier.
Answers and marking
Open, but 'kids' or 'everyone' should be sent back.
The three interviews must be with real people and recorded as spoken.
Watch for
The customer is described as the student themselves. Sometimes true and fine, but make them say so deliberately.
Challenge Zone
The user and the payer are often different: children want, parents pay. Two different messages needed. This is a genuinely advanced idea and worth praising when it lands.
Week 15Ten Ideas, Then One
Making · sits beside: Patterns and rules (4.OA.5)
Warm-up answer
3, 7, 11, 15, 19, 23; tenth is 39.
The point
Produce a pile of ideas before choosing. Idea nine is often ideas three and seven combined.
Answers and marking
Ten is the requirement. Students who stop at four have not done the exercise; the last few are where the interesting ones appear.
Watch for
Students self-censor and write only 'sensible' ideas. Explicitly permit silly ones and the count comes easily.
Challenge Zone
Defending the worst idea teaches that ideas are not good or bad in the abstract, only right or wrong for a customer.
Week 16Build a Rough One
Making · sits beside: Area and perimeter (4.MD.3)
Warm-up answer
Area 108 sq in; perimeter 42 in.
The point
A rough prototype made fast is more useful than a polished one made slowly, because you are still willing to hear criticism of it.
Answers and marking
Area and perimeter must be correct for whatever the student drew. This is the week 4.MD.3 gets real practice.
'What went wrong that you did not expect' is the most valuable line on the page.
Watch for
Students spend the week making it beautiful and then cannot bear the feedback in week 17. Set a time limit out loud.
Challenge Zone
Two deliberately different versions produce better feedback than two similar ones. The reason for the preference matters more than the preference.
Week 17Show It to Someone
Customers · sits beside: Collecting and reading data (4.MD.4)
Warm-up answer
Total 35; the middle score is 8.
The point
Show it, then be quiet. Everything they misunderstand is something a customer would also misunderstand.
Answers and marking
The signal and opinion split is the point: anything said twice is a signal.
Five ratings should be plotted on the blank bar chart.
Watch for
Students explain and defend, which destroys the data. Give them a rule: they may say only the opening line and then nothing until the person stops talking.
Challenge Zone
Deciding whether the one dissenter matters depends on whether they are your customer. A non-customer's dislike is not a signal. Students who ask 'were they the sort of person I am building for?' have got it.
Week 18Make It Better
Making · sits beside: Multi-step word problems (4.OA.3)
Warm-up answer
17 minutes each; 102 minutes for six.
The point
Change it because of evidence, and deliberately decide what not to change.
Answers and marking
Three changes must trace to week 17 signals, not to preference.
'What got worse' should not be blank. Nearly every change costs something.
Watch for
Students change everything and lose what people liked. The 'not changing' box is as important as the changes.
Challenge Zone
The trade-off is real: better and slower against faster and rougher. Force the arithmetic before the opinion.
6 bracelets per bag (50 / 8 = 6 remainder 2); beads cost 64 cents a bracelet (8 cents x 8).
The point
Unit cost, not total cost. Packs must be divided down before they are multiplied back up.
Answers and marking
The worked example is done for them; their own table is the assessment.
Packaging is the most commonly missed cost, followed by waste.
Watch for
Students divide by the wrong number, or skip the division and guess. Do the cost-per-bead step on the board once.
Challenge Zone
With one in ten wasted, ten items cost $8.00 but only nine are sellable, so the real cost is about 89 cents each. Students who find this have met spoilage honestly.
Price is the one number the student controls. Three methods, then a decision.
Answers and marking
The three methods will disagree. Students must choose and justify, not average them.
Any price at or below the week 19 cost must be stopped and fixed here.
Watch for
Students price low because they are afraid nobody will buy. Ask what happens at 100 sales.
Challenge Zone
$4.99 works on perception but is a nuisance in coins at a school market. Students who mention the queue have thought about operations, which is unusual at this age.
Week 21Profit on One Sale
Money · sits beside: Adding and subtracting multi-digit numbers (4.NBT.4)
Warm-up answer
$2.30 on one; $27.60 on twelve.
The point
The student's own price minus their own cost. This is the number the year has been building toward.
Answers and marking
Scale-up table is arithmetic and should be marked.
'How many must I sell' is division and often produces an uncomfortable number. That discomfort is the point.
Watch for
A negative profit here means weeks 19 or 20 need revisiting. Do not let it stand and do not let the student feel it is a failure.
Challenge Zone
Raising the price by 50 cents and selling a quarter fewer: at 20 sales this usually still wins. Require the arithmetic both ways.
Week 22How Many Can You Make?
Making · sits beside: Division with remainders (4.NBT.6, 4.OA.3)
Warm-up answer
17, with 1 minute left over. 120 / 7 = 17 remainder 1.
The point
Two limits, money and time. The smaller one is the real plan.
Answers and marking
Timing must be measured, not estimated. Most students are out by half.
Batching is nearly always faster and the measurement proves it.
Watch for
Students plan to make 200 of something that takes 12 minutes each. The capacity table stops this before market day does.
Challenge Zone
Teaching the friend costs 30 minutes but buys 2 hours. Whether it pays depends on minutes per item; the arithmetic decides, not the instinct.
Week 23A Name and a Look
Telling · sits beside: Area and perimeter (4.MD.3)
Warm-up answer
16. Four across by four down.
The point
A name is a promise. Say what it is, be memorable, be sayable.
Answers and marking
The listener's guess is the real test of the name, not the student's own opinion of it.
Label arithmetic: area and how many fit a 12 by 8 sheet.
Watch for
Students pick a pun nobody understands. The guess test settles it without an argument.
Challenge Zone
A label size dividing evenly into 12 by 8 (2x2, 3x2, 4x2, 6x4) wastes nothing. Checking the name still fits is the part they forget.
Everything from weeks 13 to 23 on one page an adult can read in two minutes.
Answers and marking
Blank lines are diagnostic, not failures. They show what is still to do.
The three risks section is what turns this from a wish into a plan.
Watch for
Students copy across without re-checking, so an early wrong number survives to market day. Have them redo the profit arithmetic here from scratch.
Challenge Zone
Selling only half is the realistic case. If half still clears zero, the plan is sound. If not, the break-even number is the one that matters and it should go on the plan.
Trimester 3 · Weeks 25 to 36
Run it
Getting ready, market day in week 31, and then the honest arithmetic of whether it made any money.
Week 25What Do You Say First?
Telling · sits beside: Writing an opinion with reasons (W.4.1)
Warm-up answer
30 minutes. 45 seconds x 40 = 1800 seconds.
The point
The first sentence has one job: make somebody stop. It is about them, not about you.
Answers and marking
Rewrites should shift from 'I made' to 'do you'. Questions work best.
The three lines must be tested on real people; 'did they stop' is the measurement.
Watch for
Students write a paragraph. Cap it at one sentence out loud.
Challenge Zone
A trick line works once and then costs trust. Good answers name the second encounter.
Week 26Make Your Sign
Telling · sits beside: Area and perimeter (4.MD.3)
Warm-up answer
616 square inches.
The point
Four elements, readable at six feet in three seconds.
Answers and marking
Area and perimeter of their own sign.
The six-foot test almost always sends the price back to be enlarged.
Watch for
Students write sentences on the sign. Count the words out loud; over about twelve and it is a leaflet, not a sign.
Challenge Zone
Cutting a 22 by 28 sheet with minimal waste is a real optimisation problem. Accept any layout with the arithmetic shown.
Week 27The 60-Second Pitch
Telling · sits beside: Reporting on a topic, speaking clearly (SL.4.4)
Warm-up answer
30 times.
The point
Four sentences in a fixed order: problem, what I made, who and how much, why me.
Answers and marking
The order matters. A pitch that starts with the product skips the reason anyone should care.
Timing three attempts shows improvement inside one sitting.
Watch for
Students merge sentences two and three and lose the price. Make them count four.
Challenge Zone
Handling an interruption without restarting is the advanced skill. Answer the question, then return to the sentence you were on.
Week 28Practice, Then Practice
Telling · sits beside: Speaking clearly at an understandable pace (SL.4.4)
Warm-up answer
36 times; 36 minutes.
The point
Repetition frees attention for the customer. Twenty repetitions is the target and it is not arbitrary.
Answers and marking
The log is the assignment. Twenty real repetitions changes the delivery visibly.
The three hard responses should be written before they are needed, not improvised at the table.
Watch for
Students practise silently in their heads, which does not work. Out loud, to a person or at minimum to a wall.
Challenge Zone
'Too expensive' has two different meanings and two different answers. Students who write only a discount have missed it.
Week 29Money Rules
Running It · sits beside: Solving money problems, making change (4.MD.2)
Warm-up answer
$2.25: one dollar, one dollar, one quarter. Counting up from $2.75.
The point
The closed play economy: the bank lends a startup fund, students buy materials with it, sell for play money, and repay the fund. What is left is profit.
Answers and marking
Change: $1.50; 75 cents; $5.20.
The four steps must be in the right order. Students who put 'repay' before 'sell' have not followed the money round the loop.
The four rules should be written in the student's own words, not copied.
Watch for
Two things to set before this lesson: the startup fund amount (the same for every student) and the price list for the class supply table. Keep supply prices close to the real cost of the materials so the arithmetic stays honest. Around $20 of play money as the fund works for most classes.
Challenge Zone
If you spend the whole fund and sell half of what you made, whether you can repay depends entirely on your margin. At a price of twice cost, selling half gets you back exactly to the fund and no further. Students who reach that are doing break-even reasoning without the term.
Week 30Market Day Plan
Running It · sits beside: Time intervals and money (4.MD.2, 4.OA.3)
Warm-up answer
150 minutes; roughly one person every 2 and a half minutes.
The point
Plan the day in enough detail that nothing has to be decided on the day.
Answers and marking
The bring list is the assessment. Anything missing on the day traces back to this page. The money box and starting change are the newest and most forgotten line.
The three what-ifs are the difference between a plan and a hope.
Watch for
Nobody plans for selling out or for nobody coming. Both happen and both are on the page for a reason.
Challenge Zone
Market size, and the reason play money earns its place. Tell students the shopper allowance and the expected number of shoppers. Allowance times shoppers is all the money there is; divided by the number of stalls is an even share. A student planning to take three times an even share has just learned something about their forecast that no amount of encouragement would have taught them. With real money none of this is knowable.
Week 31Market Day
Running It · sits beside: Recording and reading data (4.MD.4, 4.MD.2)
Warm-up answer
The prediction is written before the day and compared after. That comparison is the assessment.
The point
The day itself. The workbook page is a recording instrument, not homework.
Answers and marking
The tally must be marked live. A tally reconstructed afterwards is a guess and the arithmetic in weeks 32 and 33 inherits the error.
Five quotations in customers' own words, including from people who did not buy.
Watch for
Students forget to tally once it gets busy. Assign a partner to prompt, or pause the market for 30 seconds halfway.
Challenge Zone
Prediction against reality is the single most useful reflection of the year. Most students overestimate.
Week 32Count It Up
Money · sits beside: Adding and subtracting multi-digit numbers (4.NBT.4)
Warm-up answer
$81. (17 x 3) + (6 x 5) = 51 + 30.
The point
Revenue, worked out properly and checked twice. Still not profit.
Answers and marking
Multiple prices need a row each. Adding a second time in a different order catches most errors.
Planned against actual is where week 24's optimism gets measured.
Watch for
Students announce revenue as though it were profit. Hold the line until week 33.
Challenge Zone
Average sale and the effect of three more customers shows how sensitive a small stall is to a handful of people.
Week 33Did You Make a Profit?
Money · sits beside: Multi-step word problems (4.OA.3)
Warm-up answer
$38. $84 minus ($31 + $6 + $9).
The point
Every cost, including the sign and the wasted ones. Then the honest number, checked a second way against the money box.
Answers and marking
The sign is the most commonly omitted cost, then waste, then anything borrowed.
The two methods must agree: revenue minus cost, and money-in-box minus the startup fund. When they disagree the tally and the box disagree, which is exactly the check a real business runs at the end of a day.
Profit per hour is often startlingly low and should not be softened.
Watch for
Students omit costs that were paid before market day. Point back to week 7: did money leave your hands because of this business?
Challenge Zone
Doubling profit usually needs more sales than the day's foot traffic allowed. That constraint is a real finding, not a failure.
Week 34What Would You Change?
Review · sits beside: Reading and interpreting data (4.MD.4)
Warm-up answer
About 29. 22 + 30% of 22.
The point
Separate decisions from luck. Only decisions can be reviewed.
Answers and marking
The bar comparison uses their own week 24 and week 32 numbers.
'What went wrong that was my decision' is the line that matters.
Watch for
Students blame the weather, the location, other stalls. Some of that is fair. Insist on at least one item in the decision column.
Challenge Zone
Arguing the opposite case tests whether the conclusion was reasoned or assumed.
Week 35What to Do With Profit
Value · sits beside: Comparing and adding fractions (4.NF.3)
Warm-up answer
$20, $10 and $10.
The point
Spend, reinvest or give. Reinvestment is how a business grows, and it is a real fractions exercise.
Answers and marking
The three fractions must sum to one whole. This is 4.NF.3 in a context students care about.
The reinvestment table shows the compounding loop concretely.
Watch for
Students split without checking the fractions add up. Require the working.
Challenge Zone
Risk appetite depends on what else the money is for and how confident they are that it will sell. Two named pieces of information.
Week 36Your Business Story
Review · sits beside: Review; writing an opinion with reasons (W.4.1)
Warm-up answer
Open. Compare with what the student wrote in week 1.
The point
The whole year, told honestly, including what went wrong.
Answers and marking
Every line traces to a page of the Venture File. If a student cannot fill the page, the file is incomplete and that is worth knowing.
'Would you do it again' is genuinely open. No is a respectable answer with a reason.
Watch for
Students write only the good parts. The biggest thing I got wrong is a required line, not an optional one.
Challenge Zone
The three most useful things to tell next year's class are almost never on the one-page plan, which is the closing observation of the year: the plan holds the numbers, the experience holds the rest.
The seven strands
ValueHow value works, seen from outside a business.
CustomersWho it is for, and how to find out rather than guess.
MoneyCost, price, profit, and the arithmetic underneath them.
MakingDesigning, prototyping and improving on evidence.
TellingNaming it, signing it, and saying it out loud.
Running ItThe day itself, and the rules that make it safe.
ReviewPulling a trimester together into something usable.